ERIC ALBA

Creative Producer - Ideation to Execution


On-Set Visual Effects Supervisor
Mass Market

This spot combines live-action photography, still elements to extend the stadium and populate with 3D (Massive) extras. The jumbotron screen and additional stadium architecture was built from stills.
3D Massive and Flame compositing done at Mass Market NY.

Agency: Leo Burnett
Prod Co: O Positive
Director: Jim Jenkins