Corona Paraíso Secreto

Producer
The Mill / Mill-X

#Location-Based-Experience
#Installation
#Interactive
#Software-Development
#Immersive-Theatre
#VR

Partners:
Dept. of New Realities/W+K
Cocolab.mx
Sicario

Seamlessly blend live theatre and VR to bring a slice of paradise into the heart of Mexico City and create the ultimate party.

Corona Paraiso Secreto was an immersive installation created by The Mill for Corona, designed to transport guests into a series of secluded, nature-inspired virtual environments. The experience combined custom-built physical architecture with VR-driven and interactive environments, spatial sound, lighting, and synchronized media to create a layered sense of escape from the surrounding urban context. We partnered with Cocolab as the technology partner in Mexico, collaborating closely on interactive systems, media playback, and show control. I served as Senior Producer, overseeing on-site installation and operation across a two-week public run. My role focused on coordinating multidisciplinary teams, managing technical execution across VR and interactive components, and ensuring the experience operated smoothly, reliably, and at public scale while maintaining a cohesive guest journey..

* The Secret Party at Gral Prima in Mexico City with Multiple Themed Rooms Secret Location-Based Interactive VR Experience was visited by 3,000 people over 6 nights with 887M social media impressions

** ‘Paraíso Secreto’ received a VES Award nomination in the category of Special Visual Effects in a Special Venue Project