ERIC ALBA

Executive Creative Producer - Ideation to Execution

Epic Universe Portal Tour

EP/Consultant 
Superfly

#Installation
#Architecture
#Technology
#Media



Bringing Portals To the Public



Epic Universe Portals was a four-city national marketing tour that took place from April 2025 to June 2025, introducing audiences to the worlds of Universal’s upcoming Epic Universe theme park through a series of immersive, city-based portal installations. I collaborated as an Executive Producer and Consultant with Superfly during the masterplanning and early ideation phase. I participated in initial creative and technical workshops focused on defining a narrative for the portals, how guests might engage with them, and how physical form, media, and interaction could support that experience. My role included advising on physical design, content strategy, lighting and media-serving technologies, and early technology feasibility and operational considerations to help inform concepts intended to scale across four cities while remaining tourable, robust, and appropriate for public space.


Related Press/links:
Early Preview of Universal Epic Universe  - Today Show
Universal Orlando to preview Epic Universe on new portal tour - Blooloop
A sneak peak at the Epic Universe Portal Tour happening at Rockefeller Center - NBC