Eric Alba

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	<title>Eric Alba</title>
	<link>https://24liespersecond.com</link>
	<description>Eric Alba</description>
	<pubDate>Fri, 16 Jan 2026 00:12:16 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://24liespersecond.com/Home</link>

		<pubDate>Sun, 12 Nov 2017 22:48:57 +0000</pubDate>

		<dc:creator>Eric Alba</dc:creator>

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&#38;nbsp;EXPERIENCES&#38;nbsp;


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	<item>
		<title>Sphere</title>
				
		<link>https://24liespersecond.com/Sphere</link>

		<pubDate>Sun, 23 Jan 2022 10:11:42 +0000</pubDate>

		<dc:creator>Eric Alba</dc:creator>

		<guid isPermaLink="true">https://24liespersecond.com/Sphere</guid>

		<description>
    
 Sphere Las Vegas

&#38;nbsp;Original video on YouTube


	Vice President, Executive Producer
MSG Sphere Studios
 
For a more detailed overview of my role at Sphere, see my LinkedIn profile. References provided upon request.

#Concept-Development
#Concept-Design#Interior-Design
#Content-Production
#Architecture#Technology


	The Future Of Live Entertainment

I was part of Sphere Las Vegas during its early development, when much of the venue’s experience, content, and creative direction was still undefined.

Within Sphere Studios, I worked on the production side of creative development. Our group functioned as the Experience Concept &#38;amp; Design team, responsible for early exploration across the Exosphere, Atrium, additional interior guest environments, and initial visual and show concepts for the main theater. The focus was not final execution, but establishing clarity around what could exist, what it would take to get there, and how ideas could meaningfully translate into experience.

From a production perspective, I partnered closely with creative leadership to help turn ambition into work that could be explored and responsibly advanced. I focused on feasibility, resourcing, pacing, and risk, clarifying workflows and dependencies across creative, technical, and operational teams. I also oversaw early interior experience concept development, coordinating architectural and art direction leadership and aligning external partners around shared experiential benchmarks.

As part of this work, we developed a lightweight framework for experimentation and learning, helping teams test ideas, level-set viable show tactics, and build a shared creative “palette” that internal teams and external partners could draw from when developing stories for the venue.

The value of this phase was not in delivering finished work, but in creating shared understanding early enough to support everything that followed.

If you’d like to discuss how I contributed during this phase of the project, I’m always happy to talk.
For more information, please visit The Sphere Vegas site.

Press:An inside look at the brand new Las Vegas Sphere&#38;nbsp; - NBC

U2 Tour Sphere in Las Vegas&#38;nbsp; - Apple Music
Las Vegas $2.3BN Mega Sphere&#38;nbsp; - Top Luxury

Las Vegas is Building the World’s Largest Sphere&#38;nbsp; - B1M


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		<title>The Met</title>
				
		<link>https://24liespersecond.com/The-Met</link>

		<pubDate>Wed, 22 May 2024 18:51:53 +0000</pubDate>

		<dc:creator>Eric Alba</dc:creator>

		<guid isPermaLink="true">https://24liespersecond.com/The-Met</guid>

		<description>SLEEPING BEAUTIES

	
Exhibition Tour video with Andrew Bolton, &#38;nbsp;Met Exhibitions


	Technical Director&#38;nbsp;HUSH

#Installation#Fashion#Exhibition
#Design
#Projection-Mapping

Partners:
The Metropolitan Museum of Art&#38;nbsp;The Costume Institute

A New Plane
CS Global
Epilogue Inc.
HUSHJazelle at The Society

Leong Leong
Liberte Productions
OpenAI
Nick Knight
SHOWstudio

	Sleeping Beauties: Reawakening Fashion
Sleeping Beauties: Reawakening Fashion (on view through September 2nd, 2024) at  The Met utilizes advanced technologies to revive the sensory qualities of historic garments. Key features include the Pepper’s ghost technique to display delicate gowns through holographic illusions, detailed digital scanning, and motion capture for realistic animations. Projection mapping animates embroidered patterns onto dome ceilings, creating immersive environments. Sound design recreates garment-specific sounds, while scent technology allows visitors to experience the fragrances associated with specific garments, adding another sensory layer. Interactive QR codes enable engagement with historical figures via AI, blending traditional and modern elements to transform how fashion is experienced in a museum setting.

For more information on the making of this exhibit, please read “The Innovative ‘Soft Tech’ That Brought The Met’s Sleeping Beauties Exhibition to Life“.&#38;nbsp;
Press:
Inside the Costume Institute’s ‘Sleeping Beauties: Reawakening Fashion’ - W Magazine
The Met’s 'Sleeping Beauties' Exhibition Is Designed to Awaken Your Senses - Vogue
Inside The Exhibition: ‘Sleeping Beauties Reawakening Fashion’ - Vogue
Inside The Met’s magical ‘Sleeping Beauties: Reawakening Fashion’ exhibition - Wallpaper*

The Metropolitan Museum of Art unveils Sleeping Beauties exhibition spanning four centuries of fashion - dezeen


&#60;img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/3e1e8b7f5003a6d42fd0f34593e15dcd8dc6cccb6814e206203c1df142ea389e/https---hypebeast.com-image-2024-05-07-met-costume-institute-sleeping-beauties-reawakening-fashion-exhibition-info-1.jpg" data-mid="212047796" border="0" alt="Exhibition Entry" data-caption="Exhibition Entry" src="https://freight.cargo.site/w/1000/i/3e1e8b7f5003a6d42fd0f34593e15dcd8dc6cccb6814e206203c1df142ea389e/https---hypebeast.com-image-2024-05-07-met-costume-institute-sleeping-beauties-reawakening-fashion-exhibition-info-1.jpg" /&#62;
photo&#38;nbsp; © The Metropolitan Museum of Art

	&#60;img width="1600" height="2518" width_o="1600" height_o="2518" data-src="https://freight.cargo.site/t/original/i/05cd03f57ac0a1855fbcfcd0483f1e324be1c27729e14ffc88d20aab734c4345/03-sleeping-beauties-iIntroduction.jpg" data-mid="212047877" border="0" alt="Pepper's Ghost Digital Avatar dancing in Charles Frederick Worth House of Worth Ball Gown" data-caption="Pepper's Ghost Digital Avatar dancing in Charles Frederick Worth House of Worth Ball Gown" src="https://freight.cargo.site/w/1000/i/05cd03f57ac0a1855fbcfcd0483f1e324be1c27729e14ffc88d20aab734c4345/03-sleeping-beauties-iIntroduction.jpg" /&#62;&#60;img width="1600" height="2399" width_o="1600" height_o="2399" data-src="https://freight.cargo.site/t/original/i/fdf5001a305591394b2c9047327dde6e137812b8d01bf30525cf81f130bd4c8e/08-sleeping-beauties-Van-Goghs-Flowers.jpg" data-mid="212047881" border="0"  src="https://freight.cargo.site/w/1000/i/fdf5001a305591394b2c9047327dde6e137812b8d01bf30525cf81f130bd4c8e/08-sleeping-beauties-Van-Goghs-Flowers.jpg" /&#62;photos &#38;nbsp;© The Metropolitan Museum of Art


	&#60;img width="1022" height="681" width_o="1022" height_o="681" data-src="https://freight.cargo.site/t/original/i/552e4b669d928e65148390d5781447c83513157823dfd3100e4cbf2ba6f08ef4/WR44OIDZ22G27PO3UPCMQFOMRU.jpg" data-mid="212047960" border="0"  src="https://freight.cargo.site/w/1000/i/552e4b669d928e65148390d5781447c83513157823dfd3100e4cbf2ba6f08ef4/WR44OIDZ22G27PO3UPCMQFOMRU.jpg" /&#62;photo by&#38;nbsp;Julia Nikhinson

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photos &#38;nbsp;© The Metropolitan Museum of Art
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photo&#38;nbsp; © The Metropolitan Museum of Art


&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/738990b48aeca76ceeb2cdc82eb55eabc5494a60dbf34378d3dfd43eaa4aff9d/metropolitan-museum-arts-costume-institute-81316078.jpg" data-mid="212047958" border="0"  src="https://freight.cargo.site/w/1000/i/738990b48aeca76ceeb2cdc82eb55eabc5494a60dbf34378d3dfd43eaa4aff9d/metropolitan-museum-arts-costume-institute-81316078.jpg" /&#62;
photo by AP

&#60;img width="1080" height="1347" width_o="1080" height_o="1347" data-src="https://freight.cargo.site/t/original/i/bc9c5db04e297d48417606a6b0d1f2a2ef689612d30c1d20bb9763a466b6cac7/440368989_18106744582385293_7423174907740346285_n.jpg" data-mid="212047963" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/bc9c5db04e297d48417606a6b0d1f2a2ef689612d30c1d20bb9763a466b6cac7/440368989_18106744582385293_7423174907740346285_n.jpg" /&#62;
photo by&#38;nbsp;Naho Kubota 

&#60;img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/e34995b04f822dfb31ff2702563de84e29b3011631847d4fc7ae51d025ff84e3/wwd-photo-met-gala-preview-2024-MO-015-1.jpg" data-mid="212047995" border="0"  src="https://freight.cargo.site/w/1000/i/e34995b04f822dfb31ff2702563de84e29b3011631847d4fc7ae51d025ff84e3/wwd-photo-met-gala-preview-2024-MO-015-1.jpg" /&#62;photo by Masato Onoda&#38;nbsp;
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&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b3a7c9ff931f1c30f6c2a0804cb7c2ace1604377a08381fb15a940efdf54ddb8/wwd-photo-met-gala-preview-2024-MO-042.jpg" data-mid="212048096" border="0"  src="https://freight.cargo.site/w/1000/i/b3a7c9ff931f1c30f6c2a0804cb7c2ace1604377a08381fb15a940efdf54ddb8/wwd-photo-met-gala-preview-2024-MO-042.jpg" /&#62;&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e8a9f65476e9adf97132935eac6c75b2deb218c7cfecce6dd638baf66a512893/wwd-photo-met-gala-preview-2024-MO-052.jpg" data-mid="212048120" border="0"  src="https://freight.cargo.site/w/1000/i/e8a9f65476e9adf97132935eac6c75b2deb218c7cfecce6dd638baf66a512893/wwd-photo-met-gala-preview-2024-MO-052.jpg" /&#62;photos by Masato Onoda 
&#38;nbsp;&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>Museum of the Future @ WGS</title>
				
		<link>https://24liespersecond.com/Museum-of-the-Future-WGS</link>

		<pubDate>Fri, 19 Jun 2020 12:46:39 +0000</pubDate>

		<dc:creator>Eric Alba</dc:creator>

		<guid isPermaLink="true">https://24liespersecond.com/Museum-of-the-Future-WGS</guid>

		<description>Museum of the Future @ WGS
	

	Producer Tellart

#Installation#Architecture#Interactive#Software-Development#Data-Visualization#Application#Content-Creation&#38;nbsp;Partners:
Dubai Future Foundation
SOFTLab
Marshmallow Laser Feast
Idee und Klang
Lust
Cropbox


	Climate Change Reimagined
The Museum of the Future: Climate Change Reimagined marked the fourth year Tellart, in partnership with the Dubai Future Foundation, have opened the exhibition at the annual World Government Summit in Dubai. The latest edition addressed the growing concerns and inevitability of climate change. It presented a future where we have not only survived the challenges of climate change in the mid-21st century, but have thrived. The exhibit underlined the inevitability of major environmental change and the importance of adapting proactively. Climate Change Reimagined proposed three new ideas for how we can deal with the consequences, unveiling imaginative approaches for how countries can adapt to and lead the future.&#38;nbsp;The exhibition was set in 2050 and explored a future where society reversed the devastating impacts and offered life-enhancing solutions for all of humanity. Widely-acknowledged consensus shows that global warming poses a grave and urgent threat to humanity, perhaps most clearly articulated in the disturbing level of temperature increase known by scientists as the “human extinction threshold”. During development, Tellart and the Dubai Future Foundation collaborated with climate change experts to understand and characterize the difficult challenges that lie ahead. &#38;nbsp;For more information on Museum of the Future: Climate Change Reimagined, watch the full length exhibition film.

Related Press/links:
"The Future Agency" - The Verge 
Museum of the Future

	
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/94938c502fb4dd752acad64134bcb0b1437c41c0248b7aeec06f3d7a2f0242ff/2017-02-25-08_46_14.gif" data-mid="131171326" border="0"  src="https://freight.cargo.site/w/640/i/94938c502fb4dd752acad64134bcb0b1437c41c0248b7aeec06f3d7a2f0242ff/2017-02-25-08_46_14.gif" /&#62;
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&#60;img width="640" height="359" width_o="640" height_o="359" data-src="https://freight.cargo.site/t/original/i/169aacdb82d892acd82c0732d8b0bc77f79720c3332e31f015f0bd591a11d017/2017-02-25-08_49_36.gif" data-mid="131171329" border="0"  src="https://freight.cargo.site/w/640/i/169aacdb82d892acd82c0732d8b0bc77f79720c3332e31f015f0bd591a11d017/2017-02-25-08_49_36.gif" /&#62;

In the first section, attendees were welcomed onto a projected viewing deck of an offshore bio-desalination plant in Dubai. 360 ° video projections took guests on an immersive journey underwater to see how the facility provides a local means of filtering saltwater into clean drinking water based on natural processes. This freshwater factory they visited is the result of combining the genes of a jellyfish, a highly absorptive natural material, with mangrove roots, one of nature’s best desalinators. In this future scenario, Dubai became pioneers in biomimicry and exports these bio-desalination plants across the world, making fresh water accessible to everyone.


&#60;img width="640" height="359" width_o="640" height_o="359" data-src="https://freight.cargo.site/t/original/i/60ac2ebe906a7a48a93f54bbeb9dd25e88060d339b54696f1ab0385de870383a/2017-02-25-08_29_27.gif" data-mid="75077776" border="0" data-scale="43" src="https://freight.cargo.site/w/640/i/60ac2ebe906a7a48a93f54bbeb9dd25e88060d339b54696f1ab0385de870383a/2017-02-25-08_29_27.gif" /&#62;&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/bc33173930521774706b5e3278404a415f932dee6492a6b16e855353d83ae5b2/2017-02-25-08_41_03.gif" data-mid="75077773" border="0" data-scale="43" src="https://freight.cargo.site/w/640/i/bc33173930521774706b5e3278404a415f932dee6492a6b16e855353d83ae5b2/2017-02-25-08_41_03.gif" /&#62;
Exhibition attendees were then led into the “AutoFarm,” an automated food production factory that can grow fresh food indoors for an entire &#38;nbsp;neighborhood. The lush space allowed guests to witness plant seeds being printed and plants, fish and insects being grown with incredible efficiency. Guests even enjoyed tasting samples created by the Food Bot: a machine that harvests produce the moment it is ripe and turns it into nutritious food items.


&#60;img width="640" height="359" width_o="640" height_o="359" data-src="https://freight.cargo.site/t/original/i/f0b63e2db39eafdd9748e3fe7a667a076b18247b1ee89b25da371e77c59c05dd/2017-02-25-08_35_33.gif" data-mid="75077771" border="0"  src="https://freight.cargo.site/w/640/i/f0b63e2db39eafdd9748e3fe7a667a076b18247b1ee89b25da371e77c59c05dd/2017-02-25-08_35_33.gif" /&#62;
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The final space invited guests to experience the “City Kit”: a self-building infrastructure solution that uses biotechnology and robotics to grow generative, self-sufficient cities in a matter of weeks. &#38;nbsp;Research suggests that over 375 million people will be displaced because of rising sea levels if global temperatures continue to rise. The “City Kit” Sales Centre showed attendees these self-building infrastructures that will assist and remedy this future massive displacement. &#38;nbsp;Summit attendees were asked to test out the Kit and see it in action using an interactive demo. The demo showed deployment from the sky and within seconds the Kit unfolding itself into a skeleton of a house. After evaluating local surroundings, it transforms local resources into building materials. As more Kits are dropped, they connect together to develop a fluid urban network that grows organically.


	For more information on Museum of the Future: Climate Change Reimagined and the full length exhibition film, click here.

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</description>
		
	</item>
		
		
	<item>
		<title>Nike</title>
				
		<link>https://24liespersecond.com/Nike</link>

		<pubDate>Fri, 19 Jun 2020 13:20:21 +0000</pubDate>

		<dc:creator>Eric Alba</dc:creator>

		<guid isPermaLink="true">https://24liespersecond.com/Nike</guid>

		<description>Nike Camp Victory

	
	Producer, Project Manager HUSH

#Installation#Architecture
#Interactive
#Software-Development
#Data-Visualization
#Application
#Content-Creation


Partners:
Nike
Skylab Architecture
Tangram
Noel Lesley
DMG
PRG
Antfood
Red Paper Heart

	Feel and Hear What It's Like to Move At The Speed of an Olympic Athlete

Nike Camp Victory was a project for Nike during the 10-day US Olympic Running Trials in Eugene, Oregon. Camp Victory features 4 Pavilions, a retail store, an outdoor food court and concert venue. It operated all day and night during the Trials and for special evening events.


Press:
Nike’s Glowing Olympic Camp Teases The Sci-Fi Future Of Sports - Fast Company
Nike Glimpses the Future With Stunning Interactive Camp Victory - Ad WeekEnter A Crazy Nike Installation - Ad Age


	&#60;img width="800" height="539" width_o="800" height_o="539" data-src="https://freight.cargo.site/t/original/i/9173e2596895314e1997f79666d63b827768e58400a9b5da64b6d6ba808b2024/image.png" data-mid="75106828" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/9173e2596895314e1997f79666d63b827768e58400a9b5da64b6d6ba808b2024/image.png" /&#62;

	
&#60;img width="200" height="150" width_o="200" height_o="150" data-src="https://freight.cargo.site/t/original/i/4f5e1d02b49fd146be9b9deb433e47be02159931db761d2722e74e05c1ead4b0/image.png" data-mid="130927861" border="0"  src="https://freight.cargo.site/w/200/i/4f5e1d02b49fd146be9b9deb433e47be02159931db761d2722e74e05c1ead4b0/image.png" /&#62;
&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/93ae6138451fb112d9bb68327be4a65d4c0b581507c620bd3d6b878055e7a347/image.jpeg" data-mid="75106846" border="0"  src="https://freight.cargo.site/w/800/i/93ae6138451fb112d9bb68327be4a65d4c0b581507c620bd3d6b878055e7a347/image.jpeg" /&#62;
&#60;img width="200" height="133" width_o="200" height_o="133" data-src="https://freight.cargo.site/t/original/i/2559cdabd8a6f53a64b2c89754fa67c13f176691df41e29b527374038d55ff80/image.jpeg" data-mid="130927863" border="0"  src="https://freight.cargo.site/w/200/i/2559cdabd8a6f53a64b2c89754fa67c13f176691df41e29b527374038d55ff80/image.jpeg" /&#62;
&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/5d964b010f91c74238e92623b88cd337c91823147a76ae8f9b59e225e5a27bc6/image.png" data-mid="75106852" border="0"  src="https://freight.cargo.site/w/800/i/5d964b010f91c74238e92623b88cd337c91823147a76ae8f9b59e225e5a27bc6/image.png" /&#62;
&#60;img width="200" height="135" width_o="200" height_o="135" data-src="https://freight.cargo.site/t/original/i/c094894f4eed241c9a85d7565797d85efcce7bd63baad63c48fd2b2af42dd2b2/image.jpeg" data-mid="130929177" border="0"  src="https://freight.cargo.site/w/200/i/c094894f4eed241c9a85d7565797d85efcce7bd63baad63c48fd2b2af42dd2b2/image.jpeg" /&#62;
&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/66c8535c68f689818f1a4740336ac348419dfd7622efc6b90c22fc23964ff412/image.jpeg" data-mid="75106693" border="0"  src="https://freight.cargo.site/w/800/i/66c8535c68f689818f1a4740336ac348419dfd7622efc6b90c22fc23964ff412/image.jpeg" /&#62;
&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/a66a18208f9c0cb93c4ef4d8c9e6bbacd71e22141b079c98be561c5a3ff40184/image.png" data-mid="75106692" border="0"  src="https://freight.cargo.site/w/800/i/a66a18208f9c0cb93c4ef4d8c9e6bbacd71e22141b079c98be561c5a3ff40184/image.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Epic Universe Portal Tour</title>
				
		<link>https://24liespersecond.com/Epic-Universe-Portal-Tour</link>

		<pubDate>Wed, 14 Jan 2026 21:54:33 +0000</pubDate>

		<dc:creator>Eric Alba</dc:creator>

		<guid isPermaLink="true">https://24liespersecond.com/Epic-Universe-Portal-Tour</guid>

		<description>Epic Universe Portal Tour
	
	
	EP/Consultant&#38;nbsp;Superfly

#Installation#Architecture#Technology#Media


	Bringing Portals To the Public
Epic Universe Portals was a four-city national marketing tour that took place from April 2025 to June 2025, introducing audiences to the worlds of Universal’s upcoming Epic Universe theme park through a series of immersive, city-based portal installations. I collaborated as an Executive Producer and Consultant with Superfly during the masterplanning and early ideation phase. I participated in initial creative and technical workshops focused on defining a narrative for the portals, how guests might engage with them, and how physical form, media, and interaction could support that experience. My role included advising on physical design, content strategy, lighting and media-serving technologies, and early technology feasibility and operational considerations to help inform concepts intended to scale across four cities while remaining tourable, robust, and appropriate for public space.

Related Press/links:Early Preview of Universal Epic Universe &#38;nbsp;- Today ShowUniversal Orlando to preview Epic Universe on new portal tour - Blooloop
A sneak peak at the Epic Universe Portal Tour happening at Rockefeller Center - NBC


by&#38;nbsp;@gratuitousthemeparks
	

by&#38;nbsp;@TheNYCWalkingShow


&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/657f66d0d86667aa40d41f66863dea19df76c58c9ba67e12a1719fb1fc88384d/epic-portal---1-of-1.png" data-mid="243268372" border="0"  src="https://freight.cargo.site/w/1000/i/657f66d0d86667aa40d41f66863dea19df76c58c9ba67e12a1719fb1fc88384d/epic-portal---1-of-1.png" /&#62;
&#60;img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/d79aec74cbb3df45ff61f57d443bf073073fdcb3eda8d373a6aa8912f183a9d2/epic-portal---1-of-2.png" data-mid="243268373" border="0"  src="https://freight.cargo.site/w/1000/i/d79aec74cbb3df45ff61f57d443bf073073fdcb3eda8d373a6aa8912f183a9d2/epic-portal---1-of-2.png" /&#62;
&#60;img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/410d0d10d1211fc676cb421a73eb07e6643696babc24542dfd2a1d970f6bf47b/epic-portal---1-of-3.png" data-mid="243268374" border="0"  src="https://freight.cargo.site/w/960/i/410d0d10d1211fc676cb421a73eb07e6643696babc24542dfd2a1d970f6bf47b/epic-portal---1-of-3.png" /&#62;
&#60;img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/f8ffc375f3afbba25929417c2cdfc64120db508dd148fd2df4391e780ffafba9/epic-portal---1-of-4.png" data-mid="243268376" border="0"  src="https://freight.cargo.site/w/1000/i/f8ffc375f3afbba25929417c2cdfc64120db508dd148fd2df4391e780ffafba9/epic-portal---1-of-4.png" /&#62;
&#60;img width="1071" height="866" width_o="1071" height_o="866" data-src="https://freight.cargo.site/t/original/i/13d04e67a6eb3a0e2f7aa61e6b793234a877d72f87f6435820fd41b327375ba9/epic-portal---1-of-5.png" data-mid="243268377" border="0"  src="https://freight.cargo.site/w/1000/i/13d04e67a6eb3a0e2f7aa61e6b793234a877d72f87f6435820fd41b327375ba9/epic-portal---1-of-5.png" /&#62;
&#60;img width="1029" height="853" width_o="1029" height_o="853" data-src="https://freight.cargo.site/t/original/i/dfcaea88232b0219a6a21299203921e038a1d3101e0e24c1de55363f69dc3759/epic-portal---1-of-6.png" data-mid="243268378" border="0"  src="https://freight.cargo.site/w/1000/i/dfcaea88232b0219a6a21299203921e038a1d3101e0e24c1de55363f69dc3759/epic-portal---1-of-6.png" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/6179c3193caeb3e96f494558f1036517b8adb126d60496a444fdffb5c4190961/epic-portal---1-of-7.png" data-mid="243268379" border="0"  src="https://freight.cargo.site/w/1000/i/6179c3193caeb3e96f494558f1036517b8adb126d60496a444fdffb5c4190961/epic-portal---1-of-7.png" /&#62;
&#60;img width="1100" height="600" width_o="1100" height_o="600" data-src="https://freight.cargo.site/t/original/i/1a385be06e793a48528ee7fedb548f706b3a22b8deefb64262fe736f7adc5567/epic-portal---1-of-8.png" data-mid="243268380" border="0"  src="https://freight.cargo.site/w/1000/i/1a385be06e793a48528ee7fedb548f706b3a22b8deefb64262fe736f7adc5567/epic-portal---1-of-8.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Illuminarium</title>
				
		<link>https://24liespersecond.com/Illuminarium</link>

		<pubDate>Sun, 23 Jan 2022 10:12:02 +0000</pubDate>

		<dc:creator>Eric Alba</dc:creator>

		<guid isPermaLink="true">https://24liespersecond.com/Illuminarium</guid>

		<description>
	Illuminarium WILD
&#60;img width="1200" height="714" width_o="1200" height_o="714" data-src="https://freight.cargo.site/t/original/i/ae6fdb36cae0a30095f6f1db8d117e848340b11309d70109a6dac2adadf0ce09/Webp.net-resizeimage-21.png" data-mid="131195109" border="0"  src="https://freight.cargo.site/w/1000/i/ae6fdb36cae0a30095f6f1db8d117e848340b11309d70109a6dac2adadf0ce09/Webp.net-resizeimage-21.png" /&#62;


	Technical (Camera, Pre-Vis &#38;amp; Post) Consultant
@RadicalMedia / Illuminarium


	VR Without the GogglesThe debut location of Illuminarium is a 26,000-square-foot venue with a multi-sensory immersive theater.&#38;nbsp;

The Inaugural spectacle, WILD: Safari Experience, brings guests face-to-face with exotic animals in their natural habitat from the sweeping plaines of Masai Mara to the watering holes of Saburu.&#38;nbsp;

Through projection technology, audio beamforming systems, and haptic technology, audiences will be transported to places they may never see in real life, while experiencing a collective and connected performance with others—something we’ve all been missing in the last year.

I consulted with @RadicalMedia and Illuminarium during their development phase on Capture Array Systems, Pre-visualization and Post-Production exploration and testing as well as key talent hires.


Press:
Illuminarium Set to Launch Its First Immersive Entertainment Location in Atlanta&#38;nbsp;- Variety
“A place that can take you anyplace” - Blooloop


	&#60;img width="1588" height="884" width_o="1588" height_o="884" data-src="https://freight.cargo.site/t/original/i/1e0df224c017c61e4c0c9a7634d2b469e6b1ff77a7e40296eac19ada4c0ca550/iu.png" data-mid="131195073" border="0"  src="https://freight.cargo.site/w/1000/i/1e0df224c017c61e4c0c9a7634d2b469e6b1ff77a7e40296eac19ada4c0ca550/iu.png" /&#62;&#60;img width="1920" height="1022" width_o="1920" height_o="1022" data-src="https://freight.cargo.site/t/original/i/abd91f9991933b2bf59e75b67fd36a6bdac81b292ad107353955dae7c82da9bb/Panasonic-signs-huge-immersive-projection-deal-2.jpg" data-mid="131195091" border="0"  src="https://freight.cargo.site/w/1000/i/abd91f9991933b2bf59e75b67fd36a6bdac81b292ad107353955dae7c82da9bb/Panasonic-signs-huge-immersive-projection-deal-2.jpg" /&#62;&#60;img width="1080" height="540" width_o="1080" height_o="540" data-src="https://freight.cargo.site/t/original/i/2b55f210dd1e7408e932103d2b8f714a497941c9379c293cbd26cc8518c03382/iu-6.jpeg" data-mid="131195067" border="0"  src="https://freight.cargo.site/w/1000/i/2b55f210dd1e7408e932103d2b8f714a497941c9379c293cbd26cc8518c03382/iu-6.jpeg" /&#62;&#60;img width="1024" height="530" width_o="1024" height_o="530" data-src="https://freight.cargo.site/t/original/i/195b4e417034abd5916dcfc6f9ad2ec343e2bc9561b35208299eb8fc176a3f2e/pasted-image-0-2-1024x530.png" data-mid="131195105" border="0"  src="https://freight.cargo.site/w/1000/i/195b4e417034abd5916dcfc6f9ad2ec343e2bc9561b35208299eb8fc176a3f2e/pasted-image-0-2-1024x530.png" /&#62;&#60;img width="2049" height="1537" width_o="2049" height_o="1537" data-src="https://freight.cargo.site/t/original/i/ccbfe9e084c0c69b83733f9b862a154d33b12d3045e3075daa12c78faa128192/IMG_9004.jpeg" data-mid="131307424" border="0"  src="https://freight.cargo.site/w/1000/i/ccbfe9e084c0c69b83733f9b862a154d33b12d3045e3075daa12c78faa128192/IMG_9004.jpeg" /&#62;&#60;img width="2049" height="1537" width_o="2049" height_o="1537" data-src="https://freight.cargo.site/t/original/i/36396937c3b4cd5993f2e2ae9479efeb7d281994ef93c9c5142c8bff620989a4/IMG_8929.jpeg" data-mid="131307364" border="0"  src="https://freight.cargo.site/w/1000/i/36396937c3b4cd5993f2e2ae9479efeb7d281994ef93c9c5142c8bff620989a4/IMG_8929.jpeg" /&#62;

&#60;img width="2049" height="1537" width_o="2049" height_o="1537" data-src="https://freight.cargo.site/t/original/i/531673f669b8cfdb215ac336ae7c73ba0a3f198b1be9ba8c9a625bf9da32e276/IMG_8991.jpeg" data-mid="131309527" border="0"  src="https://freight.cargo.site/w/1000/i/531673f669b8cfdb215ac336ae7c73ba0a3f198b1be9ba8c9a625bf9da32e276/IMG_8991.jpeg" /&#62;&#60;img width="2160" height="1620" width_o="2160" height_o="1620" data-src="https://freight.cargo.site/t/original/i/00f45b1e6aa98e77fe8a8092426fa4a41837171dec5327102734c6a0fc3f0b06/IMG_88943x-2160.jpg" data-mid="131307577" border="0"  src="https://freight.cargo.site/w/1000/i/00f45b1e6aa98e77fe8a8092426fa4a41837171dec5327102734c6a0fc3f0b06/IMG_88943x-2160.jpg" /&#62;
&#60;img width="2160" height="1215" width_o="2160" height_o="1215" data-src="https://freight.cargo.site/t/original/i/b0b412b49439c61f8e0637edef513683562fd67c64b7b953c7ebdd160021d2dc/IMG_89733x-2160.jpg" data-mid="131307546" border="0"  src="https://freight.cargo.site/w/1000/i/b0b412b49439c61f8e0637edef513683562fd67c64b7b953c7ebdd160021d2dc/IMG_89733x-2160.jpg" /&#62;
&#60;img width="2500" height="1337" width_o="2500" height_o="1337" data-src="https://freight.cargo.site/t/original/i/ec29c2ddbcf36a0f44aa09ca5b1c0d41027489f5f281deade46704a1bcc7df3e/Illuminarium-Wild-WILD-Illuminarium.jpg" data-mid="131307500" border="0"  src="https://freight.cargo.site/w/1000/i/ec29c2ddbcf36a0f44aa09ca5b1c0d41027489f5f281deade46704a1bcc7df3e/Illuminarium-Wild-WILD-Illuminarium.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Corona - Paraíso Secreto</title>
				
		<link>https://24liespersecond.com/Corona-Paraiso-Secreto</link>

		<pubDate>Sat, 20 Jun 2020 15:05:10 +0000</pubDate>

		<dc:creator>Eric Alba</dc:creator>

		<guid isPermaLink="true">https://24liespersecond.com/Corona-Paraiso-Secreto</guid>

		<description>Corona Paraíso Secreto

	
	ProducerThe Mill / Mill-X

#Location-Based-Experience#Installation
#Interactive
#Software-Development
#Immersive-Theatre
#VR

 Partners:Dept. of New Realities/W+K
Cocolab.mxSicario
	Seamlessly blend live theatre and VR to bring a slice of paradise into the heart of Mexico City and create the ultimate party.

Corona Paraiso Secreto was an immersive installation created by The Mill for Corona, designed to transport guests into a series of secluded, nature-inspired virtual environments. The experience combined custom-built physical architecture with VR-driven and interactive environments, spatial sound, lighting, and synchronized media to create a layered sense of escape from the surrounding urban context. We partnered with Cocolab as the technology partner in Mexico, collaborating closely on interactive systems, media playback, and show control. I served as Senior Producer, overseeing on-site installation and operation across a two-week public run. My role focused on coordinating multidisciplinary teams, managing technical execution across VR and interactive components, and ensuring the experience operated smoothly, reliably, and at public scale while maintaining a cohesive guest journey..


* The Secret Party at Gral Prima in Mexico City with Multiple Themed Rooms Secret Location-Based Interactive VR Experience was visited by 3,000 people over 6 nights with 887M social media impressions
** ‘Paraíso Secreto’ received a VES Award nomination in the category of Special Visual Effects in a Special Venue Project


WKDPTNR Case Study video

.
.
&#60;img width="700" height="518" width_o="700" height_o="518" data-src="https://freight.cargo.site/t/original/i/8fe28ce7db8b2aa00d736b73ab11369e8f4db164ed54915c78fb61fcdcb4df07/1127007_102_1160_ODM2NDY2ODkyLTExODA0NjgyOTM.jpg" data-mid="243646206" border="0"  src="https://freight.cargo.site/w/700/i/8fe28ce7db8b2aa00d736b73ab11369e8f4db164ed54915c78fb61fcdcb4df07/1127007_102_1160_ODM2NDY2ODkyLTExODA0NjgyOTM.jpg" /&#62;&#60;img width="900" height="503" width_o="900" height_o="503" data-src="https://freight.cargo.site/t/original/i/d420ff56a29afdc7b2bfe3d7fadbbd303abf1f898acd6c4e671be777041a5a41/1127008_102_1160_LTE5Nzk4Nzc2MDctMTA0ODEzMzk4Mw.jpg" data-mid="243646626" border="0"  src="https://freight.cargo.site/w/900/i/d420ff56a29afdc7b2bfe3d7fadbbd303abf1f898acd6c4e671be777041a5a41/1127008_102_1160_LTE5Nzk4Nzc2MDctMTA0ODEzMzk4Mw.jpg" /&#62;&#60;img width="900" height="253" width_o="900" height_o="253" data-src="https://freight.cargo.site/t/original/i/b74a6729fa6387db742c0c15b0f4b4c9940827879ebc3b635514d4dd9bf8dc39/1127009_102_1160_MjcxODE1ODYzLTUyNDEwMTczNQ.jpg" data-mid="243646704" border="0"  src="https://freight.cargo.site/w/900/i/b74a6729fa6387db742c0c15b0f4b4c9940827879ebc3b635514d4dd9bf8dc39/1127009_102_1160_MjcxODE1ODYzLTUyNDEwMTczNQ.jpg" /&#62;&#60;img width="900" height="253" width_o="900" height_o="253" data-src="https://freight.cargo.site/t/original/i/c43ca29ec627939166aec9a48b7d3967fcb18669a9f9cb6ce100db1be13621ca/1127010_102_1160_LTE0MTUyMjc2MDMxNTMwMjA4MzEy-2.jpg" data-mid="243646710" border="0"  src="https://freight.cargo.site/w/900/i/c43ca29ec627939166aec9a48b7d3967fcb18669a9f9cb6ce100db1be13621ca/1127010_102_1160_LTE0MTUyMjc2MDMxNTMwMjA4MzEy-2.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Birth + Carnage</title>
				
		<link>https://24liespersecond.com/Birth-Carnage</link>

		<pubDate>Fri, 16 Jan 2026 00:12:16 +0000</pubDate>

		<dc:creator>Eric Alba</dc:creator>

		<guid isPermaLink="true">https://24liespersecond.com/Birth-Carnage</guid>

		<description>Birth + Carnage
	
    
	Executive Producer/Consultant Marla Phelan, Tim Richardson, POLYMATH&#38;nbsp;
#performance
#visual-art

#Installation

	Birth + Carnage is contemporary dance and media work by choreographer Marla Phelan and astrophysicist Dr. Blakesley Burkhart, moving between cosmic and intimate scales, using stellar birth as metaphor and structure. Fusing choreography, electronic music, and a video installation with shifting visual fields by reinfected.me creates a feedback loop between performance and media. Directed by Tim Richardson and presented at La MaMa Experimental Theatre Club, science is a compositional partner, shaping rhythm, scale, and sensation. I advised on technology approaches and feasibility, supporting partner recommendations to ensure media and systems design integrate with choreography and are achievable in a live performance.


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	<item>
		<title>Zaha Hadid - 520 West 28th</title>
				
		<link>https://24liespersecond.com/Zaha-Hadid-520-West-28th</link>

		<pubDate>Sat, 20 Jun 2020 15:13:58 +0000</pubDate>

		<dc:creator>Eric Alba</dc:creator>

		<guid isPermaLink="true">https://24liespersecond.com/Zaha-Hadid-520-West-28th</guid>

		<description>Zaha Hadid 520 West 28th Sales Gallery

	
	Lead Technical ProducerHUSH


#Installation#Exhibition-Design#Interactive#Software-Development#Application#Content-Creation


	A physical-digital residential sales experience as an extension of Zaha’s own hand
Context
Zaha Hadid, the unique artist-as-architect, designs her first New York City residential property in a prime location in collaboration with Related Companies.

Challenge
Design an experience for luxury buyers in a gallery format with high-touch, customizable experiences that drive sales. Bring Zaha’s creative vision to life in a clear and compelling way while Related completes construction.

Experience
Buyers understand every aspect of the property and feel an intimate connection to Zaha’s process, style, and legacy. The experience creates an emotional connection to this groundbreaking work of art and acts as the centerpiece of the sales effort.


	“In designing the space HUSH didn’t deploy every tech trick in the book, rather it was about balance.” 
-- Fast Company

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