Research | Ideation | Design 
For Experiences, Technologies & Visual Effects

 + 

Zaha Hadid 520 West 28th Sales Gallery




Lead Technical Producer
HUSH


#Installation
#Exhibition-Design
#Interactive
#Software-Development
#Application
#Content-Creation



A physical-digital residential sales experience as an extension of Zaha’s own hand


Context
Zaha Hadid, the unique artist-as-architect, designs her first New York City residential property in a prime location in collaboration with Related Companies.

Challenge
Design an experience for luxury buyers in a gallery format with high-touch, customizable experiences that drive sales. Bring Zaha’s creative vision to life in a clear and compelling way while Related completes construction.

Experience
Buyers understand every aspect of the property and feel an intimate connection to Zaha’s process, style, and legacy. The experience creates an emotional connection to this groundbreaking work of art and acts as the centerpiece of the sales effort.


“In designing the space HUSH didn’t deploy every tech trick in the book, rather it was about balance.”
-- Fast Company



© Eric Alba