From ambiguity to execution.

I like puzzles, systems, and moments where things feel chaotic until they suddenly aren’t.

For more than two decades, I’ve parachuted into projects at different points in their timeline; early, late, or midstream - and learned how to find my footing quickly. Ambitious work often comes with ambiguity ahead. My job is to apply cadence to the chaos, helping teams to align, enabling them to move forward with confidence.

At the center of my practice is a simple loop:

Clarify
What is the intention, what resources are available, and what does success look like?

Translate
Direction, constraints, impacts, and considerations up and across.

Elevate
How does it become something meaningful, durable, and real?

I’ve served as an Executive Producer, Creative Producer, and Visual Effects Supervisor across immersive environments, exhibitions, live entertainment, and media, aligning creative ambition with technical reality and making progress even when the path isn’t linear.

Outside of client work, my interests include photography, tinkering with technology, and new media art. You’ll most likely find me in a gallery, a bookstore, or at an all-you-can-eat hot pot or BBQ spot. I also mentor through NEW INC.

I’m happy to help:

Pick a karaoke song for you
with technical and production consulting
Recommending a lot of decent ramen joints 🍜

ERIC ALBA

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From ambiguity to execution.