ERIC ALBA

Creative Producer - Ideation to Execution

GARAGE Interactive Magazine



Emerging Technology Producer
The Mill / Mill-X
The first ever collaboration between Snapchat and The Mill, this exciting new project involved augmented reality and bespoke Snapchat filters influenced by The Mill’s designs, which take two covers into a new, social dimension.

The Mill teamed up with GARAGE Magazine to create the September issue's interactive cover which unlocks a bespoke Snapchat Lens, as well as an augmented reality experience and exclusive content via the GARAGE app. -- The Mill

Learn more in our Behind the Scenes blog.