Creative Production , ExperiencesVisual Effects
Mixing Emerging Tech, New Media & Storytelling to Expand the Limits of Reality.


Nike Camp Victory

Producer, Project Manager


Feel and Hear What It's Like to Move At The Speed of an Olympic Athlete

Nike Camp Victory was a project for Nike during the 10-day US Olympic Running Trials in Eugene, Oregon. Camp Victory features 4 Pavilions, a retail store, an outdoor food court and concert venue. It operated all day and night during the Trials and for special evening events.

Nike’s Glowing Olympic Camp Teases The Sci-Fi Future Of Sports - Fast Company
Nike Glimpses the Future With Stunning Interactive Camp Victory - Ad Week
Enter A Crazy Nike Installation
- Ad Age

© Eric Alba