Creative Producer - Ideation to Execution

Nike Launch Summit


Challenge: Nike partnered with NASA, the U.S. Agency for International Development and the U.S. Department of State for the LAUNCH summit on sustainable materials and manufacturing. How could we help Nike to visually convey their deep commitment to sustainability?

Design Solution: We created a customizable identity design system to inform visual branding, way-finding and structures within the conference space, as well as collateral and elements of experiential design.

Result: An integrated system for the event at the Nike campus in Beaverton, OR. Both visual and physical, the exhibit culminated in a display of sustainable efforts, from NASA’s Mars Rover to Nike’s own sustainable product innovations.

Press — Nike, Inc.