Creative | Design | Production
For Immersive Location-Based ExperiencesVisual Effects

 + 

Corona “Paraíso Secreto” 





Experience Design Producer
The Mill / Mill-X


#Location-Based-Experience
#Installation
#Interactive
#Software-Development
#Live-Theatre
#VR

Seamlessly blend live theatre and VR to bring a slice of paradise into the heart of Mexico City and create the ultimate party.



In the heart of one of the most hectic cities in the world, Corona created a secret paradise. Stripping away the surrounding concrete jungle of Mexico City, Paraíso Secreto combined live theatre, VR technology and interactive set design to immerse visitors into a natural mirage. Guests gained access via a hidden door camouflaged as a Corona vending machine. To heighten the realism, sand, heat, wind and even scents, allowed visitors to feel real-world elements as they travelled along a virtual path.

The immersive VR installation simulated a journey to paradise through a jungle setting, awakening the senses and bringing the feeling of being completely immersed in nature. To heighten the realism, sand, heat, wind and even scents, allowed visitors to feel real-world elements as they travelled along a virtual path through the jungle to the beach. The mixed reality experience seamlessly combined the digital and physical world, effectively triggering the brain to truly ignite the feeling of being in Paradise.

* The Secret Party at Gral Prima in Mexico City with Multiple Themed Rooms Secret Location-Based Interactive VR Experience was visited by 3,000 people over 6 nights with 887M social media impressions

** ‘Paraíso Secreto’ received a VES Award nomination in the category of Special Visual Effects in a Special Venue Project




© Eric Alba