ERIC ALBA

Executive Creative Producer - Ideation to Execution

Sphere Las Vegas



Vice President, Executive Producer
MSG Sphere Studios


For a more detailed overview of my role at Sphere, see my LinkedIn profile. References provided upon request.


#Concept-Development
#Concept-Design
#Interior-Design
#Content-Production
#Architecture
#Technology

The Future Of Live Entertainment



I was part of Sphere Las Vegas during its early development, when much of the venue’s experience, content, and creative direction was still undefined.

Within Sphere Studios, I worked on the production side of creative development. Our group functioned as the Experience Concept & Design team, responsible for early exploration across the Exosphere, Atrium, additional interior guest environments, and initial visual and show concepts for the main theater. The focus was not final execution, but establishing clarity around what could exist, what it would take to get there, and how ideas could meaningfully translate into experience.

From a production perspective, I partnered closely with creative leadership to help turn ambition into work that could be explored and responsibly advanced. I focused on feasibility, resourcing, pacing, and risk, clarifying workflows and dependencies across creative, technical, and operational teams. I also oversaw early interior experience concept development, coordinating architectural and art direction leadership and aligning external partners around shared experiential benchmarks.

As part of this work, we developed a lightweight framework for experimentation and learning, helping teams test ideas, level-set viable show tactics, and build a shared creative “palette” that internal teams and external partners could draw from when developing stories for the venue.

The value of this phase was not in delivering finished work, but in creating shared understanding early enough to support everything that followed.

If you’d like to discuss how I contributed during this phase of the project, I’m always happy to talk.


For more information, please visit The Sphere Vegas site.

Press:
An inside look at the brand new Las Vegas Sphere  - NBC
U2 Tour Sphere in Las Vegas  - Apple Music
Las Vegas $2.3BN Mega Sphere  - Top Luxury
Las Vegas is Building the World’s Largest Sphere  - B1M